Lure Price

Updated 2026-09-08

Lure from the 30th Anniversary Edition sits at $33.57, up 35.42% over the past 30 days and 132.32% over 90 days, a sharp sustained move that classifies this as a high-volatility card. Lure is a classic green enchantment that forces all creatures able to block the enchanted creature to do so, a combination combat trick with narrow applications in older formats and Commander. The 30th Anniversary Edition is a non-tournament-legal celebratory reprint set; copies trade as collectibles rather than competitive tournament pieces. The price surge likely reflects speculative accumulation tied to anniversary-set scarcity and collector interest in vintage mechanics printed in high-end commemorative products. Supply of 30th Anniversary uncommons is limited by the set's low print run and pack-forward distribution. Buyers entering at current levels should expect continued volatility given the magnitude of the recent run-up and the card's narrow fundamental utility.