Pikachu ex - 109 (30th Celebration) Price

Updated 2026-09-20

Pikachu ex from the Mega Evolution Promo set, released as part of the 30th Anniversary Celebration, is one of the highest-profile promotional singles in the modern Pokemon TCG era. Pikachu carries a collector premium that no other Pokemon character can replicate: it is the franchise mascot and the most recognized character in the hobby globally. This particular card was distributed through limited channels tied to the anniversary celebration, which constrains supply in ways that standard set cards are not. Promo cards exist outside the reprint cycle entirely. The ex-era format drives competitive interest in the card, while its anniversary framing locks in collector demand from buyers who care about milestone releases rather than gameplay utility. In the Pokemon market, anniversary-edition Pikachu promos tend to hold their position even when the broader market softens, because the collector base for the character is wide and persistent.